Carrying on the legacy

The recent passing of our dear friend, colleague and president of Ta-De, Robert (Bobby) Bennen, Jr., has left many in several communities in the U.S. and in Mexico grieving.  Here in Nogales, our grief is unshaken, yet we are encouraged by fond memories and the support of our colleagues and customers. Importantly, this realization that life …

Asian veg going mainstream

    Opo...Sinqua...or even Moqua may not mean much to you now, but Ta-De hopes to change that.   To promote its Asian vegetable label Red Lotus, the marketing team is putting together a series of short videos that introduce these items to chain buyers and consumers. "We're seeing quite a bit of interest from the …

New brand touts “health hacks”

This month we are proud to introduce our new brand, MaidenEarth.  The aspirational label will be promoted at trade and to consumers directly using “quick tips” and “lifestyle-type hacks”that take the mystery out of produce selection and preparation. MaidenEarth was inspired by the Bennen family's professional chef, along with other food-loving members.  It is based …

Rio Sonora project

Ta-De is committed to enhancing the lives of its grower-partner families through efforts that foster self-reliance and long-term success via sustainable and socially-responsible agriculture. To that end, we launched our Rio Sonora AGro program. The Rio Sonora region begins a few miles south of our headquarters in Nogales.  An ancient and unspoiled, 150-mile-or-so stretch of …