Asian veg going mainstream

    Opo...Sinqua...or even Moqua may not mean much to you now, but Ta-De hopes to change that.   To promote its Asian vegetable label Red Lotus, the marketing team is putting together a series of short videos that introduce these items to chain buyers and consumers. "We're seeing quite a bit of interest from the …

New season…new items…new attitude

This season we have been expanding our crop line-up to carry the most items Ta-De has ever shipped in our 60+-year history!  Due to consumer demand -- especially by Millennials exploring new and easy recipe ideas -- we have stepped up with assortment and operational strategies that: Expand our Mexico production regions to sometimes two …

New brand touts “health hacks”

This month we are proud to introduce our new brand, MaidenEarth.  The aspirational label will be promoted at trade and to consumers directly using “quick tips” and “lifestyle-type hacks”that take the mystery out of produce selection and preparation. MaidenEarth was inspired by the Bennen family's professional chef, along with other food-loving members.  It is based …