Nice for us…but why is that good for you?
“The exposure helps the regular channels of produce add new items because consumers are more apt to try new items…We can complement each other.”
Remember that farmer’s markets have very limited volume and are only open a few hours, while retail is there 24/7. There is also the value-added, stay-fresh bag with customer communication (i.e. web link to recipes) they can only find in-store.
Our goal is to learn from consumers who shop at these markets, what they are looking for, and how that cross- over shopping benefits you. Farmer’s markets also reduced impact of food waste on landfills, and allows greater access to those unable to drive to supermarkets. It’s a win/win.